Workflow,Wikis and Blogs

D2C can help you understand what is happening in new media, work on your social media strategy, improve your business processes, and get to grips with tools like workflow, wikis and blogs. 

Workflow is he automation of a business process, in whole or in part, during which documents, information or tasks are passed from one participant  to another for action, according to a set of procedural rules.  We've worked with the more complex business process management (BPM) tools, as well as the more light weight workflow tools.  These tools come in to their own when applied to the ad-hoc processes in any company.  The unplanned issues that happen every day, or the company specific things that aren't covered by their standard IT systems.  The company might have no system to help at all, or they are often supported by data in an Excel spreadsheet being e-mailed around a group of people.  These are what we call Barely Repeatable Processes (BRP), and that's where workflow can help. 

A wiki is simply a collection of web pages designed so that anyone who has access rights can modify them or add content.  You may be used to using Wikipedia as a resource, but you might not realize how useful wikis are for every day collaboration.  This ZDNet video is a few years old, from when Joe Kraus was founder and CEO of Jotspot.  Subsequently Google bought his company (it's become Google Sites), and now he works for them on initiatives like  OpenSocial.  However, we still think this is the best 3 minute explanation of why wikis are so useful:

Blog is a contraction of weblog.  Blogging is at the heart of the current explosion of social media, and user generated content.  A blog is a type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are generally displayed in reverse-chronological order, like a diary with the most recent entry first. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

As part of your web strategy, we'll probably encourage  your company's founder, or some of the key people in your organisation to start a Blog.  You will find that it will help with many of your business objectives and become a factor in driving traffic to your main site.  As we've highlighted several times:

"markets are conversations."
   - The Cluetrain Manifesto

and blogging is one of the key ways you can have that conversation with your target market.   But it doesn't stop there.  Blogs can be used internally for collaboration too.  A couple of years ago, Charlene Li, then of Forrester was putting together the Groundswell book (with Josh Bernoff), and she wrote about the ROI of blogging.

D2C's workflow, wiki and blog tools
D2C have direct experience of applying BPM and workflow solutions.  We've used blogging tools like Blogger, WordPress, TypePad and Movable type.  We have worked with wiki tools like SocialText, Jotspot, MediaWiki and  Wetpaint.  We build solutions for collaboration with wikis, document management and group blogging with WordFrame.   To find out how you can apply these kinds of technologies to help your business, contact us to arrange a discussion