Back in May 2006, Andrew McAfee, Associate Professor at Harvard Business School (and an Enterprise Irregular) defined E2.0 as follows:
“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”
During Q1 of 2008 Carl Frappaolo and Dan Keldsen produced their Market IQ report on Enterprise 2.0 for AIIM. One of the things they tried to do was get consensus on an updated definition:
“A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise”
This emergence of enterprise social software is happening during this amazing period of history that we live in. The rate of change of technology, the power of web 2.0, Thomas Friedman's Flat World, and the rise of China and India are all shifting the balance of power of the global economy. It's been happening steadily over the life of the Internet, which is still less than 20 years old, but particularly over the last 5 years. The worlds of traditional marketing, broadcast advertising, and mainstream media have changed irrevocably.
The 2008 Universal McCann Wave3 survey to highlights the Internet penetration around the World, as well as introducing the various strands of social media as a concept. We now live in a time where user generated content is exploding as never before - 4,000,000 articles and rising on Wikipedia and 100,000,000 videos on YouTube, with 65,000 being added every day. If you question whether social media is significant, you only have to look at the numbers:
The 2008 Interactive Advertising Status Report highlight's the shift from broadcast advertising to word of mouth and recommendations. They say:
"if you’re not on a social networking site, you’re not on the Internet"
We also recommend going back to The Cluetrain Manifesto. Written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger back in 1999, but every one of the 95 theses are just as fresh and valid today in dealing with the connected marketplace - remember:
"Markets are conversations."
D2C provide an enterprise 2.0 platform and agile tools combined with a methodology for deploying them effectivelymethodology for deploying them effectively in your organization. Our tools cover:
These tools help you to:
Our approach to deploying enterprise 2.0 tools can be summarized as:
"think big, start small, move fast"
Contact us to find out more or arrange a meeting.