Guerilla tactics and business ideas in a world of social media, Cloud Computing, Software as a Service, mobile devices and the other technology innovations.
Bravo Two Zero, by Andy McNabb, is probably the most widely read book about the Special Air Service (SAS). Business Two Zero is a blog written by D2C's CEO, David Terrar. It aims to apply the principles and tactics of the SAS to business in a world of social media, Cloud Computing, Software as a Service, mobile devices and the other technology innovations that are rapidly changing the way we work. We hope it's widely read too. The SAS have a reputation for ruthless efficiency, professionalism and dedication. Before an operation they need good intelligence. During an operation they need to be ready to improvise. Their approach is very careful and systematic, because they want to reduce to a minimum the possibility of civilian casualties. These are all the characteristics we need to succeed in business, and we definitely want to avoid casualties!
The Business Two Zero blog
David comes from a background of over 30 years operating in the trenches of the software business, having worked for companies like IBM, Interactive, DataWorks and CODA. You can find out more about him here.
The SAS connection - David is proud to tell us that his late father was a member of 1 SAS, operating in support of the D-Day landings behind enemy lines in France, Belgium, The Netherlands and German. If you know any of the history of the SAS, you will be interested to know he was Blair "Paddy" Mayne's radio operator during those operations.