+44 (0)870 458 9198
Social media strategy
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Business Two Zero
The D2C approach - think Business, not Technology
5 reasons to use D2C
17 Holywell Hill
+44 (0)870 458 9198
+44 (0)870 458 9199
Intellect Case Study Digest - Cloud going mainstream
Intellect, the UK’s IT trade association of which D2C is a member, today launched a series of cloud case studies that shows that adoption of cloud technology has finally moved from a small number of early adopters to mass use.
The new case studies published as a follow-up to Intellect’s 2009 briefing paper, “The business case for Software as a Service”, show that every day companies and organisations, both large and small, private and public sector, have switched to cloud systems over the past three years.
This trend is endorsed by the US analysts Gartner Group’s 2011 report on the adoption of Cloud CRM systems which showed that Sales Force Automation has moved through the “trough of disillusionment” through to the “scope of enlightenment” and is less than three years away from mainstream adoption. The latest research from Cloud Industry Forum goes further. Their white paper 4 includes a poll of over 300 companies and says:
"The results of the survey clearly validate that “cloud” is becoming more common parlance in business language, that the hype continues to give way to practical adoption and that a broad spectrum of organisations are using cloud based services.
Over half (53 per cent) of all organisations polled already consciously use cloud computing in some shape or form within their organisation, this is a 5 point increase or 10 per cent growth in the last nine months.
When further analysis is undertaken it is clear from the findings of the research that it is the private sector leading the way still at 56 per cent adoption (up 3 points) however, public sector has shown the more dramatic increase gaining 11 points to 49 per cent!"
The case studies cover a wide range of applications including Asset Management from Dell, CRM and Contact Management from Really Simple Systems, Experian QAS and HTK, and Supply Chain Management from ediTRACK along with two of our own customers - Twinfield for accounting and ICAEW for collaboration.
David Terrar, our CEO as well as being Chairman of Intellect’s Software as a Service (SaaS) group, comments “Three years ago, cloud applications were seen as a novel technology with a bright future. This report shows that the future is now the present.”
The report can be downloaded from
The Cloud Industry Forum's white papers can be downloaded at:
ABOUT INTELLECT UK
Intellect is the UK trade association for the IT, telecoms and electronics industries. Its members account for over 80% of these markets and include blue-chip multinationals as well as early stage technology companies.
D Squared C Limited, which we shorten to D2C, specializes in social media strategy, enterprise content and collaboration solutions. They are a consulting, software development and systems integration company providing cloud based products and services for building web communities, web publishing, online accounting, CRM, intranets and extranets. We combine our experience of enterprise software and business process reengineering with practical knowledge of applying blogs, wikis, workflow, social networking, and other web 2.0 tools to add value for business. Headquartered in St. Albans, Hertfordshire, in addition to Itensil, they partner with ITBrix for WordFrame and PageTypes, Twinfield , Mtivity, and OpenCRM. The D2C approach to solutions is – “think Business, not Technology”.
For further information, contact:
phone: +44 (0)870 458 9198
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